The Kingdom of Thailand is a developed Asian country with good infrastructure and powerful economy. However, an average monthly net salary in the country is just $489. The country is well known for exporting computers, fishery products, textile, electrical appliances rice and automobiles.
Tourism contribution to the economy of the country cannot be overestimated, in 2016 from January to June, the industry earned $24 billion and it tends to increase. It becomes obvious that the demand for food and beverages, restaurants and quick service will be growing with the rising number of tourists. One of the ways to meet the needs is to develop franchising within food and service industries.
In 2016 restaurants and cafes had about 24%, bakery and beverage about 22% and service 17% of the franchise market share. Retail and health were among the other successfully growing franchise sectors. On the whole a total revenue of all the business was $6 billion.
Thailand has more than 100 international franchise brands with over 10,000 operating outlets. Although the number of foreign franchise companies is not so big, they control more than half of the total market value. More than 65% of international franchises are from the USA, Japanese and Korean franchises are also popular.Browse franchise List in Thailand
Currency: Baht (฿)
Education Index (2013): 0.608
Official languages: Thai
Per capita GDP (PPP): $17,750
Quality-of-life index (0-10): 5.96
Population: 68.86 mln
Total GDP (PPP): $1.226 trillion
Ease of Doing Business Ranking, Rank: 26
Human Development Index (HDI): 0.740