Franchises in Asia

• Most Asian countries have only begun to enthusiastically embrace franchising in recent years, as their rising middle-income class becomes more affluent and gravitates towards international brands. Industry practitioners are positive about Hong Kong serving as a two-way springboard for Western franchisors to gain access to the Asian markets, and for Asian brands to venture into the global marketplace.
  
  Though most major countries in Asia have made significant progress in welcoming foreign companies, expansion into Asia does not come without its challenges. International franchisors that want a piece of Asia’s potentially multi-billion-dollar franchising market have a laundry list of concerns.
  
  According to the survey, the top challenges encountered by international franchisors in Asia are, in descending order, “hard to find qualified franchisees” (74%); franchisee management (72%); licence application procedure (54%); foreign exchange control (46%); localisation of brand and products (43%) and IP/patent registration and protection (43%).
  
  If some franchise companies in our list ready to establish their business in Asia are interesting you contact theim by our request form.

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