Franchise opportunities in Turkey

Attractiveness of Turkey for the development of franchise business

The Republic of Turkey is famous for its textile and clothing manufacturing as well as a developed agricultural sector. The country has recently undergone several economic reforms which made Turkey more appealing to foreign investors and welcoming to international franchise companies.

According to National Franchise Association of Turkey, there are 1,850 franchise businesses in the country. 24% of them are foreign brands and a significant number of them operate in fast food restaurant business. However, there is a huge demand for new franchising ideas caused by the growth of purchasing abilities of Turkish people and their desire to buy quality products and services from foreign brands. The requirement for new brands is especially high in the cities with many citizens, such as Ankara, Istanbul, Izmir, Bursa and Adana. Turkey's average household net adjusted disposable income per capita is $13,471.

Franchise companies generate $50 billion annual turnover. The most successful franchise sectors are clothing (33% of all franchise activities), retailing (27%) and food (24%). The other popular franchising businesses are training, restaurants, children services, real estate, maintenance and healthcare.

If you would like to buy a franchise in Turkey, you have to pay a franchise fee; it can vary from $2,000 and up to $60,000 for different businesses.