Brazil is the country with a wealthy economy in South America. Household net adjusted disposable income per capita in Brazil is $ 11,487. It has large labor force and expanding agricultural, service and manufacturing sectors. The country is becoming more and more successful on the world economic market. An enormous growth of population provides good consumption demand in the country.
All mentioned above influence the willingness of international franchisors to enter Brazilian market. In 2016, the franchising in the country brought in $151 billion revenues. Over 142,000 franchised units with 1.2 million employees are working in Brazil.
The most successfully developing franchise sectors are health, well-being and beauty as well as automotive services. The other franchise businesses deal with IT, food, entertainment and education.
If a foreign company would like to open a franchise in the country, they encounter training issues, which could be a small hassle. However, nothing can prevent international businesses from penetrating the market. Many foreign brands represented in Brazil are from the USA, Portugal, France, UK, and Sweden.
The franchisor and franchisee decide on the percentages of different royalties and payments but the amount should not be more than 5 percent of the net sales price and depends on the franchising area.Browse franchise List in Brazil
Currency: Brazilian Real
Education Index (2013): 0.661
Official languages: Portuguese
Per capita GDP (PPP): $15,646
Quality-of-life index (0-10): 6.52
Population: 207.7 mln
Total GDP (PPP): $3.217 trillion
Ease of Doing Business Ranking, Rank: 125
Human Development Index (HDI): 0.754