The constantly growing population of Germany and the steadily increasing purchasing power makes franchise market in the country very attractive for foreign investors. Speaking about F&B franchise businesses we should mention that Germans are very cautious to consuming fast food of international brands as they are very proud of their own restaurants. Among which is Nordsee, fast food restaurant chain offering seafood dishes. However, such world- known brands as McDonald's and Burger King are considered the most popular especially between young people. The market still requires new franchise ideas and well-established F&B companies are ready to share their concepts with new businessmen who are willing to enter the market.